I just walked through the other end of the house and happened to hear some music on the TV, which I don't watch…but I walked in the living room and the “X” factor was on. I never heard of it a commercial was on and it was superbowl-quality. This is a big-money production. But I don't watch the Superbowl either, so I wandered away and came back to my cave to research the cost of setting up a DNA lab in my spare time. Less than a thou.